What’s the opposite of ‘disinformation’?

Terms like misinformation, disinformation and ‘fake news are all words we are familiar with. They are also all modifications of existing words:

Information → misinformation

Information → disinformation

News → fake news

On this blog I talk a lot about terminology, and the importance of understanding these terms when we use them in research, whether this is academic, journalistic, or otherwise. In this post, I’m going to discuss what is called a ‘retronym’:

A neologism created for an existing object or concept because the exact meaning of the original term used for it has become ambiguous (usually as a result of a new development, technological advance, etc.).

A retronym typically consists of the original term combined with a modifying word.

OED, 2023

Retronyms involve modifying a word that was previously standalone to contrast it from a recent or notable development of that word. Retronyms are born out of necessity to distinguish concepts. For example:

Original ConceptLater DevelopmentModification to original concept
GuitarElectric guitarAcoustic guitar
MilkNon-dairy milkCow’s milk
TextRich textPlain text

If we expand on the first example, the original standalone word guitar found itself amidst technological development and the electric guitar was created. This development necessitated modifying the original concept guitar into acoustic guitar. The retronym now is acoustic guitar to avoid confusing different types. The same modification has happened with fake news, misinformation and disinformation, however none of the retronyms have been universally adopted. Essentially, we need to fill in the empty column:

Original ConceptLater DevelopmentModification to original concept
NewsFake news 
InformationDisinformation 
InformationMisinformation 

There are several retronyms that have been adopted to distinguish between news/information and fake news/disinformation/misinformation.

DefinitionSource
information that is designed to be confused with legitimate news and is intentionally falseFacebook, cited by Oremus, 2017
news stories that were fabricated (but presented as if from legitimate sources) and promoted on social media in order to deceive the public for ideological and/or financial gainPennycook, Cannon, & Rand, 2018
one that purports to describe events in the real world, typically by mimicking the conventions of traditional media reportage, yet is known by its creators to be significantly false, and is transmitted with the two goals of being widely re-transmitted and of deceiving at least some of its audienceRini, 2017
fabricated information that mimics news media content in form but not in organizational process or intentLazer, et al., 2018
we argue that fake news is best understood as counterfeit news. A story is genuine news if and only if it has gone through the standard modern journalistic processFallis and Mathiesen, 2019

Facebook (Oremus, 2017) use legitimate news as the retronym while Rini (2017) uses traditional media reportage and Lazer et al. (2018) refer to news media content. One thing that is important in developing a retronym is ensuring that it is not biased or ideological, and doesn’t carry out a value judgement. For example, we don’t want a term that is ambiguous, and could mean both truthful and good, such as ‘real news’.

In defining disinformation and misinformation it’s important to think about the negative, and what these terms aren’t. Just as there isn’t a universal, agreed definition for disinformation and misinformation, there isn’t a standard, agreed upon retronym either. It’s important to think about this and to consider how we frame false and truthful content, and the effect this might have on understandings of key concepts in the field.

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